Which buyers guide

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Show 9 15 20 Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. While smaller brands tend to ignore them, this piece of content can work wonders for lead-generation efforts. Want in on the action? Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Get started. It provides considerations for a specific product, including functionality, size, maintenance, price, and different features betweens models or brands.

Say you went to buy a mattress online for the first time. This helps coach buyers through the decision-making process so they can determine the best setup for themselves. Customers want to feel like they can trust you and have confidence in your expertise. Once a shopper feels confident in their decision to buy, a CTA can bring them straight to the product page. Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.

You want to address the challenges a shopper faces in the buying process. For example, if you know customers value good deals and saving money, you can highlight price differences between different brands and styles. Use more than one source of information. Using multiple sources helps verify ideas, behaviors, and motivations with stronger clarity. Stay flexible and adapt to the data you uncover.

Now you want to put that information to use. I remember brands when they answer the questions I was asking in my head. Include any other sections relevant to your product. For example, a new home owner buying a microwave for the first time may need details about features, use cases, or styling tips, while a family upgrading their 4K ULTRA HD TV may need to know when the best time to upgrade is. People mostly scan when reading online.

Wayfair, for example, understands that mattress types are a dense topic for its customers. Rather than write a wall of text describing them, it visualizes the information using an infographic.