House Finds Bannon in Contempt of Court. An End to the Congressional Stalemate. Cracking Down on Coke. Cancel reply. Your email address will not be published. The new currency is attention—it is what every form of media is competing for. This is an strong article, Ella, which is particularly important for our students to see. Thanks for taking it on as a topic. We need an article about effective anti-distraction software that students could use.
Maybe the Advocate could do an article about that at some point. I personally need that as well, and I have noticed that I have a harder time concentrating than I did before the Smart phone. Ella, thank you. This is an excellent informational piece, balanced with humor and facts. Your piece effectively persuades a reader to really consider the important reasons for managing their screen time! Close Menu. RSS Feed. Submit Search. Navigate Left. In , liking a post on Instagram went from searching for a cutesy heart button to a lightning-fast double tap of the photo itself— and that was way back when Instagram looked like this.
Consumers love the change of pace. Another solution is native advertising. These ads match the look and feel of the editorial that surrounds them, providing a more user-friendly and less interruptive experience. They take advantage of shorter attention spans by combining the ad with the online experience. For years, the advertising industry was predicated on the idea of interrupting people.
Marketers need to think differently and adapt to changing mobile environments and changing habits. A quick Google search pulls up the page where this statistic was retrieved I assume? Do you see the problem here? Again, we have no links to back up where these figures are being pulled from. National Library of Medicine, and The Associated Press though again, we have no author, title, year, or link. The oldest version of this page was saved back in February of The study included in the bottom table sufficiently accounts for the internet browsing statistics, but that study includes nothing about historical attention spans or goldfish.
Attempts to reach Statistics Brai n about the source of these figures were unsuccessful. Unsatisfied with those sources, I decided to keep investigating. To learn the origin of this marketing legend, I need to know the very first time it appeared on the internet. This is easier said than done. But what we can do is pinpoint the first time it was used in relation to internet browsing.
A few months later, the claim reappears in Synapse , a student publication from the University of California, San Francisco. But as you can see, people have been claiming that our attention span is around 8 or 9 seconds long since at least the year On its face, the Goldfish Myth I think we can safely give it that name now seems pretty harmless.
The idea that the internet and mobile devices have affected our attention spans is certainly plausible, and for all we know, it could be true. What inevitably happens with these type of salacious figures is they turn into an endless chain of bad citations within the marketing blog echo chamber. Microsoft cites the poorly cited Statistic Brain page, which sparks Time Magazine to cite the Microsoft study, which causes major marketing blogs to cite Time Magazine , which results in thousands of smaller marketing blogs citing the major ones.
All this leads to sloppy advice that marketers eagerly follow, hanging their strategy on information that has no basis. Since the content is shorter and less engaging overall, the time on page drops even further. I imagine just about everyone working in content marketing had to write a few papers in college that required proper citations.
Should all that go out the window after graduation day? Unfortunately, the Goldfish Myth is far from the only make-believe statistic thrown around by marketing blogs. When it comes down to it, content producers need to be more careful with their research. Whether we realize it or not, we wield a certain power when disseminating information to our readers.
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